Fly to Soar: Our internal marketing and PR resource

Fly to Soar founders (left to right) Lenka Davis and Robin Anderson

Date Published: February 15, 2021
Author: Roger Margulies

Riveting River relies on Fly to Soar, as their motto states, “launch ideas into reality.” In the same manner they work with startups to bring products to market, Fly to Soar helps our entertainment projects launch to success. They map out our strategy as we focus our efforts toward the common goal of getting our scripted offerings on the air or streaming. Fly to Soar establishes clear objectives, identifies tactics, maps delivery dates, and sets measurable targets for each of our projects.

A creative problem solver, Lenka Davis helps people architect their dreams. Leveraging an intuitive ability to understand intricate structures and workflows, she creates and manages strong processes for project and program development. Lenka is PSM 1 certified and applies this framework to execute projects with Agile Marketing successfully. Her specialties include international business and cultural expertise, marketing data analysis, and budget and vendor management with a focus on high-tech consumer and education markets. In addition to an extensive career at Apple, she founded a successful retail business, built diverse customer databases, and created marketing workflow web apps.

For most of her career, Robin Anderson has focused on improving the customer experience. By keenly listening to users and analyzing the true source of problems, she has played a unique and essential role in taking products to the next level, growing initial use and repeat loyalty. Equally important, she has taken this consumer knowledge to formulate and execute successful go-to-market strategies to introduce and launch new products and reframing of established brands. Her expertise includes program management, campaign design and execution, SEO/SERP, online and offline communications, and competitive analyses.